The power of Pradeep + Gireesh = ICICIBank_(S)Care

Posted by gireesh on May 28th, 2010

Of lately, everybody, especially large corporations have well understood the power of participatory media. Here is a small story in pictures, where a large bank in India responded to 2 tweets by two frustrated customers Pradeep and Gireesh. Let the picture speak the truth.

Social Media Particpants:

http://twitter.com/pradeepchopra

http://twitter.com/gireesh_sharma

http://twitter.com/ICICIBank_Care

The power of Pradeep + Gireesh = ICICIBank_(S)Care


This story is continued in my new post Social Media Works! Not only in Marketing but HR, customer service, word of mouth marketing, socializing….

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2 Responses to “The power of Pradeep + Gireesh = ICICIBank_(S)Care”

  1. Social Media Works! Not only in Marketing but HR, customer service, word of mouth marketing, socializing…. | Grasp e-Marketing Blog says:
    June 14, 2010 at 10:04 am

    [...] story was featured on my blog as “The power of Pradeep + Gireesh = ICICIBank_(S)Care“. I and Pradeep shared tweets with ICICI bank to get it [...]

    Reply
  2. Social Media Works! Not only in Marketing but HR, customer service, word of mouth marketing, socializing…. | Grasp Emarketing Blog says:
    January 2, 2011 at 4:54 am

    [...] story was featured on my blog as “The power of Pradeep + Gireesh = ICICIBank_(S)Care“. I and Pradeep shared tweets with ICICI bank to get it [...]

    Reply

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