Grasp Emarketing Blog

A few days back, I and one of the Web 2.0 guru Pradeep, worked on twitter to draw attention of ICICI Bank towards a problem that Pradeep was facing. For all my non-Indian visitors, ICICI Bank is India’s second-largest bank with total assets of Rs. 3,634.00 billion (US$ 81 billion) at March 31, 2010 and profit after tax Rs. 40.25 billion (US$ 896 million) for the year ended March 31, 2010. The Bank has a network of 2,009 branches and about 5,219 ATMs in India and presence in 18 countries.

The story was featured on my blog as “The power of Pradeep + Gireesh = ICICIBank_(S)Care“. I and Pradeep shared tweets with ICICI bank to get it resolved.

Here are the further tweets from the same issue:

Pradeep Gets his Package...Social Media Works

Inside scoop of what happened after our tweets is:

1. ICICI Bank Marketing team identified the person responsible for the mess-up. – Social Media works in Marketing.
   The person responsible is advised to maintain high standards of customer service. – Social Media works in Human Resources.
2. Some one from ICICI Bank quickly follows up with Pradeep and delivers the solution at his home. – Social Media works in Customer Service.
3. Pradeep informed Gireesh that the job is done. – Social Media works in in Socializing.
4. Pradeep thanks ICICI. – Social Media works in word-of-mouth marketing.
5. ICICI satisfied another customer. – Social Media works in customer service.
6. ICICI messages its employees that customer is important, serve him better. – Social Media in Human Resources.
7. Pradeep gets his financial issues resolved, says Social Media Works!

Hence proved that Social Media works everywhere – marketing, HR, Customer Service, word of mouth marketing, socializing… Give me a name where it doesn’t work, and let me see if it is true.

Next, I am experimenting with Social Media in Recruiting…will come back soon.