Archive for the ‘Mass Comm’ Category

Salaries will never be Sufficient; Train Employees for better finacial planning

One of my friend consulted me on switching his job. I was aware that his employment was quite good. I wondered why he wanted to switch his job. He said he was not happy with his compensation. I asked his compensation and found that he was compensated above par the industry standard. An in-depth discussion [...]

NDTV Rquests: Help this cobbler's son to afford IIT

Request to all Visitors , my all Linkedin Connections and my all Twitter Followers Dear Friends, If you read the below report from NDTV, you will feel ashamed on our country’s state of affairs. Education, which was once free to all, has now become a commodity. The government funded institutions like IIT have now become [...]

Linkedin – Asset or Liability in your Social Capital? SpLinkedinG???

It has been more than 3 years that I am active on Linkedin. First time when my contemporary manager Tushar introduced me to Linkedin, I was excited. Suddenly my world has grown from a small cubicle of an unknown writer penning some technical stuff to a limitless world where I could see what was going [...]

How to (and Not to) write a Press Release?

New PR Professionals and Marketing Executive often ask a question – “How to write a press release that grasps attention of journalists and prospective customers toward my news?” With over 10,000 press releases being shoved into PR websites and emailed to media everyday, it is becoming increasingly difficult for companies to grasp the attention toward [...]

Blogs – New Millenium Marketing Tools

Lately Blogs have become an ultimate tool of communication. While a website is obliged to keep its contents in static pages and restrict the information, Blogs provides unlimited capabilities to provide more information about your organization in a informal way. Blogs are more about informal communication and informal views on the daily activities happening in [...]

Press Releases – Your Window to World

Internet press releases have emerged as a powerful way of sending your success story and message to prospective customers and potential investors. They are read by public, search engines and journalists. Journalist hunt for really good press release so they can convert into a story for their paper. However writing an effective Internet Press release [...]